COMMUNICATION

The Seven C’s of
Effective
Communication
The Seven C’s Of Effective
Communication
•Completeness
•Provide all necessary
information / answer all
questions asked / give
something extra, when
desirable
•Conciseness
•Eliminate wordy
expressions / include only
relevant material / avoid
unnecessary repetition
The Seven C’s Of Effective
Communication
•Consideration
•Focus on “you” instead of
“I” or “we” / show
audience benefit or
interest in the receiver /
emphasize positive,
pleasant facts
•Concreteness
•Use specific facts and
figures / put action in
your verbs / choose vivid,
image-building words
The Seven C’s Of Effective
Communication
•Clarity
•Choose precise, concrete,
and familiar words /
construct effective
sentences and
paragraphs
•Courtesy
•Be sincerely tactful,
thoughtful, and
appreciative / use
expressions that show
respect / choose
nondiscriminatory
expressions
The Seven C’s Of Effective
Communication
•Correctness
•Use the right level
of language /
check accuracy of
figures, facts and
words / maintain
acceptable writing
mechanics
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness